Flavours of India
An Indian food festival, a global platform for people to experience the best of India. A product that caters to all tastes and sensibilities and attracts audiences from across the globe.
Flavours of India is grounded in the ideals of diversity and unlimited possibilities - It is next to impossible to capture the essence of this festival in one form. The identity therefore should evolve to express the various components of India from food to festivals.
Concept story - Savouring India
The branding resonates a pure essence of India which pulsates with a spectacular mix of people, traditions and landscapes. The remarkable diversity is painted across the vast and varied canvas that is contemporary India. It is reflected in its ancient customs & traditions, ethnicity, rich heritage, colourful festivals, art & music and cuisines.
The varied indigenous art styles have been thoughtfully chosen to portray the picturesque of the vast land. India serves deliciously diverse and rich repertoire of gourmet dishes, regionaly distinct creations, each with their own traditional prepration techniques and presentation styles.
Food is not only savoured but each distinct cuisine is reminiscent of each different places. Thus the idea of weaving stories of Savouring India through different art forms has been used to communicate the incredible experiences this festival has to offer.
Varied art forms are strong tools to communicate with people, which can be easily implemented across various media like Digital, Print, Space etc.
Varied art forms are strong tools to communicate with people, which can be easily implemented across various media like Digital, Print, Space etc.
Alternate route
