Shred Ready SIA 2012 Trade Show Booth
As an exhibitor in the SIA 2012 Trade Show, Shred Ready entered the snow industry this year with a new helmet, the Forty4. I designed a line of graphics and colorways for Shred Ready's snow helmet, along with a comprehensive company folder containing three informational flyers, a business card, and the 2012 order form and program. I collaborated with artist Evan Watson to create the back drop for the booth, a hand-stenciled eight-by-twenty foot banner that matched my folder's cover design. The show also featured two of my tee shirt designs and contest cards.