For Reliance General Insurance
As per estimates, nearly 16,000 children die in road accidents every year. A number that is 7 times more than deaths due to crimes against children.
In a bid to raise awareness on the problem, the company’s campaign highlights the consequences of pillion riders not wearing a helmet. Even though stricter laws and initiatives in the last few years have increased the number of two-wheeler drivers wearing a helmet, the number of pillion riders not wearing a helmet is still staggeringly high, at 75%, as reported by nationwide surveys. To address the issue, traffic police in various states of the country have been taking measures such as stricter monitoring and increased number of challans.
In a bid to raise awareness on the problem, the company’s campaign highlights the consequences of pillion riders not wearing a helmet. Even though stricter laws and initiatives in the last few years have increased the number of two-wheeler drivers wearing a helmet, the number of pillion riders not wearing a helmet is still staggeringly high, at 75%, as reported by nationwide surveys. To address the issue, traffic police in various states of the country have been taking measures such as stricter monitoring and increased number of challans.
