Promotional material for the 2015 SIAVS - International Poultry and Swine Show.
International event of the livestock sector, with over 70 speakers and the opening by the then Brazilian Minister of Agriculture, Delfim Neto. 100 companies from 50 countries participated, with a total of 1,500 spectators.
For publicity purposes, printed and digital editions of the congress reports were made (the digital versions were distributed via CD-ROM with insert).
We also developed posters distributed in other events of the sector that preceded the SIAVS, advertisement publications in specialized magazines and creation of a hot-site.
For the hot-site and the CD-ROM, tests were made with the agency's internal public, but from other areas such as HR, administration and the office-boys. We saw that navigation was clear, since people were already used to using backup CDs and landing pages (on which the hot-site was clearly inspired).
International event of the livestock sector, with over 70 speakers and the opening by the then Brazilian Minister of Agriculture, Delfim Neto. 100 companies from 50 countries participated, with a total of 1,500 spectators.
For publicity purposes, printed and digital editions of the congress reports were made (the digital versions were distributed via CD-ROM with insert).
We also developed posters distributed in other events of the sector that preceded the SIAVS, advertisement publications in specialized magazines and creation of a hot-site.
For the hot-site and the CD-ROM, tests were made with the agency's internal public, but from other areas such as HR, administration and the office-boys. We saw that navigation was clear, since people were already used to using backup CDs and landing pages (on which the hot-site was clearly inspired).
