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    A Branding project for Graphic Design II at the Massachusetts College of Art and Design
    Published:
Boomerangs Logo Design
Boomerangs is a Non-Profit Thrift Outlet located in the Boston area supporting the fight against AIDS. Their motto is "shop thrift, fight Aids". The following is the documentation of the process of my logo design concept for them, emphasizing a professional, caring, responsibility to the community, while still bringing out the playfulness in their original design. 
The final logo design I came up with. After numerous iterations, I felt this one really reflected the serious, but playful attitude of their establishment.