Branding: Youth Trip to Toronto
My challenge was to create an identity for a youth group weekend trip to Toronto
I took into account the branding of the youth group organization, and iconography of Toronto and Canada. I selected a very 'cool' pallet that I thought would work to evoke a crisp but calm, winter feeling. What you are looking at is a half-sheet flyer. The visual identity will stretch to cover print, web, email and social media channels.
