I was contracted to design updated scoreboard banners alongside the University of Guelph Gryphons Football team for their home venue @ Alumni Stadium.
This was a fun design challenge, as the project required:
1. Impact: Graphics were meant to be impactful, reflecting the 'Agile, Mobile, Hostile' character traits of the program.
2. Balance: At the same time, the graphics couldn't be overwhelming, as they ultimately serve as complimentary pieces to the info being delivered via scoreboard.
3. Longevity: The end result was to be maintained for a minimum of 2-3 years post-installation, meaning the design language had to pass the test of time.
While I'm happy with the results, I suppose we won't know the success of this project for another 12-18mos as the novelty wears off. :)