Istanbul Kultur University is a major private university located in Istanbul Turkey. In Turkey, the application period for universities is very competetive and all media + outdoor advertising channels are populated with university ads. 

 

Our client wanted the ads to be focused on their special "double major" programme in which a student can do a double major from two extremely different fields such as "law" and "electronics engineering", so we came up with ideas depicting some of the interesting matches a student can make while pursuing a double major. 

The set of posters below were the client's final choice and they were implemented with various formats all over Istanbul, printed ads in newspapers, and social media.