Antwerp - Centraal aanmeldingsregister

We were asked to make a visual attractive animation which explains the way how parents can apply for a school for their kids in Antwerp. They have to register online and specify the schools of their preference - the system will then fairly divide the places in the schools with the personal preference, distance from work to school and distance from home to school in mind.

client: city of Antwerp
art direction, concept, motion design