So what are the essential ways in which Alivegraphics can help you to improve the overall appeal of your product images for your ecommerce websites/stores:–
Cropping/Resizing: It is vital that in today’s ecommerce environment that your images are sized big enough or in compliance with the major online marketplace, in order to achieve high enough quality for your website.
Zoom: Fine details of a product can be highlighted using zoom functionality.
Shadowing: Shadows can work wonders with your product shots. If you use the correct lighting then a slight shadow can add much more depth to a product image. It can be tricky to get this right. Many ecommerce store owners tend to use post-production techniques to add in shadow later.
Alignments: Consistency is the keyword when it comes to alignment of your images. Using the same alignment for your ecommerce images provides consistency across your images and entire site.
Colors Adjustment: Product colors are vital to show your customers exactly the color of the product they are buying. This is especially important in fashion retail.
Backgrounds: For most product shots a clean, plain white background is best to make your products stand out. A white background shot also allows you to transfer your images to variety of different websites and platforms. Major online marketplaces such as Amazon and eBay all use white backgrounds as standard.
Shot Angle: Your product images for ecommerce sites should have a number of different shot angles. Showing a number of different aspects of your products is proven to increase sales conversions on your website.
Ecommerce Compliance: Google Shopping dictates that products should fill 85% or more of the image frame and need to be at least 800 pixels to make sure they are optimal for high resolution displays. Amazon has a similar policy, with 85% of the image frame and a minimum product height of 500 pixels, all on a clear white background. These guidelines should serve you well when analyzing your own images.
Lastly, follow the big brands: A white background provides the perfect contrast for almost any product. This is especially true in the fashion industry. Nearly all of the biggest brands present their products in a highly consistent manner, using mainly white backgrounds. Shooting clothing lying flat simply doesn’t cut it anymore. Natural shadows or reflections are the industry standard for shoes, bags and accessories while the Invisible Man technique can be an incredible conversion booster for items like shirts, coats and sweaters. Removing wrinkles, reshaping and color correction can add even more punch to your images.