Fight With FACT Brand Guide
An anti-tobacco organization with student chapters throughout Wisconsin, FACT needed a clear standards guide to keep the movement on message. The solution? A field guide full of history and tools, media talking points, advisor resources, even logo guidelines.
An anti-tobacco organization with student chapters throughout Wisconsin, FACT needed a clear standards guide to keep the movement on message. The solution? A field guide full of history and tools, media talking points, advisor resources, even logo guidelines.
FACT is naturally newsworthy. Successful activism events (called FACTivisms) cause a stir, and a good stir attracts reporters like honey attracts the Pooh. That places Adult Advisors — and the teens they support — at the frontlines of FACT’s public relations, where finding the right words right away isn’t always easy. Talking points can help. Learn how to consistently communicate FACT’s mission, our youth-driven roots and our continued relevance in the fight against corporate tobacco. Study the Q&A on the next page for great on-brand answers to some basic questions about FACT, and share them with your teens.
Here’s the part where we get things done. | Where we start pulling out practical resources and we start putting brand lessons into practice. There are tactics to get your teens involved and your group connected. Sites that get your message out. Whole campaigns delivered in cardboard boxes. And everywhere, inspiration. These are the tools that can make your responsibilities lighter and your group...well, fightier. Check them out.
David Kargol, Associate Art Director.
