This portfolio project is based on my final year Thesis project as a Communication Designer.
Started as what I truly wanted to do: Rebranding Coca-cola
What happend: Brand Equity Book
Because: My research proposed me Coca-cola should not be rebranded
Because: My research proposed me Coca-cola should not be rebranded
What is in the book:
• A brief history of Coca-cola and its founder.
• Logo and Bottle evolution.
• Brand elements and guidelines (Typeface, color palette, etc).
• Why Coca-cola should be rebranded?
The Book was packaged in a specially designed cardboad box with two slots covered by a red silk cloth. The bigger slot was for the book and another beside it for a chilled Coke bottle to be served with the book and a bottle opener.
The complete book is available for viewing in softcopy format at : The Timeless Brand
Infographic Video : Why Coke should not be rebranded?
The complete book is available for viewing in softcopy format at : The Timeless Brand
