During my internship on the Interactive Marketing Team at Nationwide Children's Hospital, I created a newsletter template for their newly launched microsite called "Flutter", where loved ones of patients, or the patients themselves, can share their journey through recovery. After a user submits a story on their child's behalf, the stories are reviewed, the Flutter admin publishes the story and sends the user the notification.
The design of the newsletter is modeled from the current design of the Flutter site and its menu layout (above). To keep the branding consistent with NCH, it was best to keep one of the butterflies from the hospital logo. Two concepts were made, one for desktop and another for mobile. The final product chosen was the mobile version. Both were designed and built in HTML code.