The exhibition project was made to introduce Z Zegna brand to Shanghai's customers. Our team made two interactive screens for the event.
The first part is called "Be your own style". The user can find 5 different looks with colour and style options and then save the chosen style on his smartphone and learn some more details about it.
Here is the main page. You can see two options which were made. The client chose simple minimalistic style and I continued to create other pages in that key. All small elements are dynamic. Once you pressed the hand button, you move to the next menu.
On the second page you can choose one of the looks.
After the look was chosen, you can use other offered options.
This page gives you "the DNA" of the look - a short description of the items. If you scan the QR code, you have more detailed description sent to your smartphone.
This is a preview of pages which you have on your phone after scanning QR code. It has some promo materials of the brand and the map which helps to find the store.
The second application gives to the customer the opportunity to create his own design of sneakers.
The main page shows different parts of the sneaker and gives the short description of those. The picture is dynamic.
On this page you can choose from which part of the sneaker you will start your design.
On this page all parts are already designed. You can see colour options on the left menu.
Here is the final page of the interactive screen. It shows a personal code of your model and QR code to get an access to the smartphone version. You can share your design in social networks by using your smartphone.
This is a preview of pages which you have on your phone after scanning QR code. On the first page you need to use your personal code to see and share your design. It also has some promo materials of the brand and the map which helps to find the store.
Below you can see some pictures from the exhibition.
