• Add to Collection
  • Tools Used
  • About

    About

    Challenge: Design a card for HBL, on of the oldest banks in Pakistan, for their high-end clientele across the world, which encapsulates the idea … Read More
    Challenge: Design a card for HBL, on of the oldest banks in Pakistan, for their high-end clientele across the world, which encapsulates the idea of being a cut above the rest. Read Less
    Published:
Idea: We were inspired by the Fibonacci Sequence which can be found everywhere around nature i.e. nautilus shell. The sequence stands as a motif, an emblem which represents exclusivity.
 
Rationale: The sequence is one of the oldest sequences to have been discovered. Similiarly HBL is also one of the oldest financial institutions in Pakistan. It was only fit to think of an icon which befit the values of such a fine bank. The sequence as an icon represents universal expansion and entrepreneurship, timeless innovation and a torch for progress.
 
 
*i do not own the images used to cascade my design