Idea: We were inspired by the Fibonacci Sequence which can be found everywhere around nature i.e. nautilus shell. The sequence stands as a motif, an emblem which represents exclusivity.
Rationale: The sequence is one of the oldest sequences to have been discovered. Similiarly HBL is also one of the oldest financial institutions in Pakistan. It was only fit to think of an icon which befit the values of such a fine bank. The sequence as an icon represents universal expansion and entrepreneurship, timeless innovation and a torch for progress.