Singapore Cruise Centre Site Revamp
Preliminary pitch proposal for Singapore Cruise Centre site revamp project. By furnishing Singapore Cruise Centre with a microsite on everything Batam, we can articulate the brand’s promise to be the no. 1 choice for Singaporeans looking for short retreats and getaways to Batam/Bintan. We propose to market the attractions in these destinations and packaging it as an experience that can’t be found in Singapore, all while emphasising on what the Cruise Centre can offer to facilitate a smooth journey for travellers. This is further supported by creating a community of like-minded travellers on Facebook and Instagram.