Northern Chill water was in need of a package refresh when they approached Quill. With concept always at the heart of any design, we melted down some inspiration and came up with a brand new bottle.

The bottle was designed to represent the actual process that goes into every bottle of Northern Chill drinking water. They use a sublimation process which means that every drop that's bottled, was at one time, ice.

Advertising should be cleaver. It should make the viewer think a bit and come to a conclusion based on persuasion, not direction.