The Planetary Society was in need of an identity refresh and an advertisement campaign to drive interest to the younger generation. After some exploratory research and development, we pitched a couple campaigns their way. Here's one of them.

Utilizing unaltered images provided by The Bruce Murray Space Image Library, we proposed a campaign that would speak to children in a way that was basic and informative.

Spreading passion, beauty and joy is the mission of the Planetary Society and that's why we decided to fill the lunch box with a treat that everyone could enjoy.
 

This campaign can be used in a plethora of print media outlets including public transportation, park benches, billboards, etc.

We proposed a media campaign that would include rich animation graphics where motion would assist in delivering the eye catching message.