Guilherme Bussinger's profile

Cartazêra (Brand Identity)

CARTAZÊRA
POSTERS LIKE PIECE OF ART
 
Cartazêra is an online poster store selling premium exclusive pieces signed by Brazilian exponents of graphic design and illustration. The posters has increasingly been gaining status of piece of art, going from the streets to cool sophisticated environments. Cartazêra has received more than 20,000 arts of artists of all states of Brazil, and has figured spontaneously in major magazines and websites of decor and new business in the country.
 
 
 
 
 
 
 
 
Activities involved in this project:
 
Corporate culture
Concept and statements (Inspiration, Purpose, Essence, Values)
Brand Personality
Brand Book
 
Visual Identity System
Logo
Color Pallete
Typography
Visual Language
Pattern
Visual Guidelines
 
Verbal Identity
Naming
Tone of voice
Verbal Guidelines
 
Communication and experiences
Promotional Catalog
Packaging
Business Stationery
Corporate Presentation
Promotional Media

 
 
 
Cartazêra (Brand Identity)
Published:

Project Made For

Cartazêra (Brand Identity)

I was responsible for the overall design strategy of the brand. Since the establishment of a corporate culture to the development of visual and v Read More

Published: