Canary Care
Background
Recently we have been lucky enough to create some animations for Canary Care, an assisted living technology company with a great product that helps older people and vulnerable adults live at home independently.
The Product
The Canary system uses sensors that record activity and keep carers, family and decision-makers informed about what’s going on around the house.
With this data at their fingertips, people involved in care are aware of habits and patterns. This means they are equipped to spot anything out of the ordinary, and can respond quickly should anything happen. With Canary, care and support decisions can be based on objective evidence, and people are able to live independently in their own homes for longer.
The decision to introduce Canary is made by the person being looked after and the people who care for them, so it’s important to give both a voice. The product is designed to promote autonomy and independence, and the marketing has to reflect that.
Animated testimonials
The animations we created for Canary are a great example of this. They are built around testimonials from real Canary users, both people who have it in their homes and carers using the remote services. Bringing the branding to life through animation is a refreshing approach, in contrast to other brands in the sector.
It’s not always straightforward to find customers who wish to be filmed or photographed, so animation has a practical advantage too. Even though there are no people shown, the testimonials elevate the emotional story behind using Canary at home.
The storytelling approach expresses the Canary brand, and gives families, and those they care for, the chance to tell their own stories first hand.
Successful brands deliver on a promise. Great brands go one step further. They bring that promise to life
at every opportunity. We help brands to shape their promise and express it through design.
We call it mark-making*. It’s who we are and what we’re passionate about.
at every opportunity. We help brands to shape their promise and express it through design.
We call it mark-making*. It’s who we are and what we’re passionate about.
