We have been experimenting with a new style template for our weekly e-shot. This is the latest version. The aim is to drive as much traffic to our site www.barrheadtravel.com. We have stripped right back the amount of content we are offering as teasers to make them more clickable for the user to find out more on our site. It has already seen a signifcant rise in open rate and click rate from the previous weekly e-shot.