Done for a mobile conference as part of the innovation festival DLD TLV 2011.
Background:
After a major social protest on 2011, the consumer awarness in Israel rised, and the young audience wanted to pay less for about everything.
After a major social protest on 2011, the consumer awarness in Israel rised, and the young audience wanted to pay less for about everything.
The Idea: Fight for your right to drink Goldstar
This app, called APPY HOUR, extends the happy hours in bars.
If more than 10 people at a specific bar vote for it in this dedicated app, the happy hour is extended.
This app, called APPY HOUR, extends the happy hours in bars.
If more than 10 people at a specific bar vote for it in this dedicated app, the happy hour is extended.
More Goldstar beers for everyone.
