Putting a face to the people we are helping helps to humanize the issue. So instead of helping a country in need, Chains allow people to know that they are helping a friend.

Chains will also spead the message through viral sharing as well as free media publicity as this is an issue that is actually close to everyone of us. Celebrities and known figures can share with their followers who their Syrian friend is / are, and in doing so, help spread our cause.  
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