I was commissioned by Pahlmeyer Wines to create a launch brochure for their 2013 WAYFARER PINOT NOIR. The vineyards are located in a very remote, high elevation property that is right on the edge of the Pacific Ocean. The 33 acres are planted with Pinot Noir and Chardonnay — and they benefit tremendously from the Burgundian climates and soils that are found on the Sonoma Coast.
The overriding purpose of the brochure is to "talk about place". This is where my map illustrations have their strongest effect. The client and I decided to show both an aerial view
and a cross-section of these stunning, hilltop, prime-location vineyards.
I will share with you only a portion of the Step-By-Step process that it took to get from the beginning to the end — the printed piece! Creating maps is a labor-intensive process because the artist has to totally understand every aspect of the vineyards and the designer has to present this "information" to the reader in an easy-to-read manner - but - keep it attractive and pleasing to the eye. The WAYFARER cross-section art is actually a 'profile' of the terrain. Yes, the intent was to show the remoteness and the elevation - but this rendering illustrates, in addition, the undulating features of the landscape. The savvy consumer of high-quality Pinot Noir can quicky discern how unique the combining factors are. It's all there in black & white and colored pencil!
Note the use of call-outs as opposed to large blocks of grey text. — Just the FACTS. — And the facts are compelling. The actual 'tasting notes' in the bottom panel, that describe each unique blend from selected blocks, is thorough... for the wine lover who wants to know these details.
I love creating maps by hand for estate wineries. The handcrafted quality
of the wines is underscored by the handcrafted art and the beautiful printing.
The exploration always begins with determining the format.
Here's my low-tech schedule. Whereas some deadlines are less flexible..
a product launch piece has got to go to print on schedule.
Exploring the Cross-Section-Profile art.
Exploring the vineyard aerial art.
The art is sourced from many images, including sketches made while hiking the property.
The "driveway" to the vineyards is 35 miles up a winding 2-lane road.
Hope you enjoyed the trip.
A great Pinot Noir!