Black Horse & White Horse
Car batteries
Fabrika akumulatora Sombor
One year campaign done in 2009. for a leading local car battery manufacturer. There were two advertised products: Black Horse car batteries, known for it's durability and new one, White Horse, for fully loaded vehicles.   
Corporate OOH, "In loving memory of problems starting your car".
Black Horse OOH, "Car batteries that will never let you down".
White Horse OOH/New Media installation - Cresta Ad Festival finalist 2010.
We had car batteries. We had billboards. We just added cables, proving that White Horse car batteries can provide power even for the lights on billboards, thus lighting the city.
White Horse TVC.
Campaign results
Raise of sales above Factory projections, for both Black Horse and White Horse batteries.
Sombor becomes absolut category leader despite heavy presence of foreign players on the market.
Almost all White Horse billboard extensions were taken off by the people, which is the reason we needed to come out with the print stating "Thank you for showing the interest".
Team Credits:
Marko Savic, Art Director
Aleksandra Zaharijevic, Art Director
Bojan Babic, Copywriter

Christophe Muesser, Creative Director
Black Horse & White Horse
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Black Horse & White Horse

One year campaign for Car Battery Factory Sombor that made a local client absolut leader in a category on the market.
14
588
1
Published: