HBO NOW | Emoji Teases
THE ROCKY HORROR PICTURE SHOW 40th ANNIVERSARY
HBO NOW

With the blessing of Rocky Horror producer Lou Adler, custom “emojified” lyric videos celebrated the film’s iconic soundtrack, paying homage to fan-fueled rituals while touting a live, participatory tweet-a-long activation.

Press:  Entertainment Weekly, Playbill, Indiewire, The New York Times
HBO NOW | Emoji Teases
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HBO NOW | Emoji Teases

Theatrical Promotion, HBO, 2015
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