SUPERTORINO is the city that comes from traditional substrate of the city of Turin.
The industrial tradition-but also the cultural, historical, gastronomical- allow our city to become a center of attraction for the birth and growth of innovative start-ups, by the strong support of companies and entrepreneurs face the future, but also of incubators, community, consultants and professionals of all kinds.
 
DISCOVER TRADITION, CREATE INNOVATION  represents Turin as a city where from a strong tradition can grow a same strong innovation. 
BUILDINGS and COLOR'S STUDY
The dichotomy tradition-innovation is represented in the map thanks to the chosen colors (yellow for the tradition and blue for the innovation, inspired by the coat of arms of the city of Turin) and the interaction between buildings, all linked together to create a solid urban network.
WEB SITE
The site extends horizontally with the map at 360 degrees, which opacifies when an icon is selected. If you click on an icon of innovation the page is amplified vertically showing the contents relating to the area selected, but if you click on an icon of tradition appears a cloud that will explain the purpose.
LOGOTYPE'S STUDY
The logotype is characterized by a series of cuts in the lower part reminiscent of the mountains that frames Turin.
CORPORATE IDENTITY
POSTERS
VIDEO
The video is a parallelism between two processes that are misunderstood until the last scene, in which it is understood that the two processes are completely different: one traditional and one innovative.
SUPERTORINO - discover tradition, create innovation
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SUPERTORINO - discover tradition, create innovation

Supertorino is a project created to communicate the innovation of the city of Turin made during the course "Communication Design I" at the Polite Read More
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