Universal Children’s Day
Branding, Promotion and Web Presence
One day every year volunteers in Bangladesh step in the shoes of street children and raise money for projects to benefit the underprivileged. The children who normally sell flowers and beg on the street get to spend the day in an amusement park. They get a medical checkup, two hearty meals and a day of fun.
To pull off such a feat, JAAGO Foundation has to round up 3,000 volunteers and money from corporate sponsors. This required a campaign with huge impact and almost no budget.