AGL (a large utility company) wanted a brand campaign that built on the affection its customers already had for Australia's longest-running energy provider.
I was asked to produce concepts for an outdoor campaign. These are two of the billboard executions that ran:
I was asked to produce concepts for an outdoor campaign. These are two of the billboard executions that ran:
...and in-situ:
The client loved the sentiment of these headlines - and the gentle humour meant that the campaign was very warmly received by the public.
