Helping a local standup paddle company attract a younger audience.
PROCESS
To bring dynamism to the brand, I chose and used colors and color gradients that resonate with the target audience. Also, to grant a handmade and familiar character to the brand, I created a logo in cursive typography.
To emphasize that they are a modern and youthful company, I used secondary typography, with a geometric, spaced style, that provided better clarity for texts.
I also created different visual textures that refer to the environment where the products will have its use, to make them familiar to the target audience.
OUTCOME
A complete visual identity was created, with different possibilities of logo application. Also, it shows adaptability to the different media it may be utilized for brand advertisement, both print or digital.
To bring dynamism to the brand, I chose and used colors and color gradients that resonate with the target audience. Also, to grant a handmade and familiar character to the brand, I created a logo in cursive typography.
To emphasize that they are a modern and youthful company, I used secondary typography, with a geometric, spaced style, that provided better clarity for texts.
I also created different visual textures that refer to the environment where the products will have its use, to make them familiar to the target audience.
OUTCOME
A complete visual identity was created, with different possibilities of logo application. Also, it shows adaptability to the different media it may be utilized for brand advertisement, both print or digital.
