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    Fighting Dirty is a campaign aimed at bringing awareness of air pollution to the government of Hong Kong. Campaign strategy involves shaming the … Read More
    Fighting Dirty is a campaign aimed at bringing awareness of air pollution to the government of Hong Kong. Campaign strategy involves shaming the government. The president of Hong Kong is well-known as "Bow-Tie" by always being seen with one. He is the target to be shamed as the leader of the government. This campaign loops between the viral and real world until the air pollution problems in Hong Kong are improved. Read Less
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Fighting Dirty Campaign
Hong Kong Air Pollution Campaign- Fighting Dirty & Bow-tie Shame
Fighting Dirty is a campaign aimed at bringing awareness of air pollution to the government of Hong Kong. Campaign strategy involves shaming the government. The president of Hong Kong is well-known as "Bow-Tie" by always being seen with one. He is the target to be shamed as the leader of the government. This campaign loops between the viral and real world until the air pollution problems in Hong Kong are improved.
Logo acts as air pollution indicator to show the level of air pollution by changes of color.
Website features video uploads for the flash mob videos recorded by Hong Kong citizens as well as to organize and inform next flash mob information.
Cough Mob ExampleClick audio below to listen
 Website features custom posters: Users can create their own posters to compare their president, nicknamed "bow-tie" to other famous individuals who had failed people's expectation. One selected poster per week will be printed as the official campaign poster of the week.
 Example of Poster: Comparing Bow-Tie to Hitler for letting people die of poison air.
 Image of Hong Kong president, nicknamed "Bow-Tie." He always appears in public with a bow tie, in this campaign targeting him, his nickname is Bow-Tie Shame.
Fighting Dirty Face wipe: One of the ways Fighting Dirty uses to raise awareness that it's time to put the dirty back on the government.
 Packaging of Fighting Dirty face wipe front & back