Waitrose do lunch!
Packaging for Indian lunch range
This design for the packaging of Waitrose’s ‘Organic India’range takes a traditional Indian aesthetic and presents it in a way that is distinctive and contemporary. As the rangeconsists of many separate components it was important thatthe design created cohesion between each individual productand the whole. The packaging has been designed to allowthe easy separation of different materials for recycling.Rich and vivid colours evoke the vibrancy of Indian art, the colour of each package has been carefully chosen tocomplement the food it contains. The only imagery to appearon the packages are simple illustrations of the vegetablesused in that dish, this reflects the organic ethos behind thebrand and Waitrose’s desire to provide only the most naturalfresh ingredients.