Danna Blum's profile

Push Bibi - RTM (2015)


Real-time marketing campaign. One day after the Charlie Hebdo rally in Paris, we developed an arcade game that is all about Israel's prime minister and his behaviour there. 
Push the Bibi: 8bit game for the labor party’s election campaign in Israel. 
Reached 200K users in 2 days. 

Posted in all Israeli media channels, and also got international attention from La monde, Der spiegel and more. 
Obama's chief of staff mentioned the campaign in an interview. 


Push Bibi - RTM (2015)
Published:

Push Bibi - RTM (2015)

Small game that went big

Published: