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    Optima Telekom is the second largest landline operator in Croatia. Meeting their 10-year anniversary they decided for a rebranding. We joined for… Read More
    Optima Telekom is the second largest landline operator in Croatia. Meeting their 10-year anniversary they decided for a rebranding. We joined forces with Jackie Agency who devised a brand strategy, while we were in charge of the visual identity and won the rebranding pitch. The identity is based upon a simple logo intervention – by displacing the dot of the letter 'i' the logo is infused with energy and optimism. The red and black color-scheme creates a link with the previous identity. Read Less
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Optima Telekom is the second largest landline operator in Croatia. Meeting their 10-year anniversary they decided for a rebranding. We joined forces with Jackie Agency who devised a brand strategy, while we were in charge of the visual identity and won the rebranding pitch.
 
The identity is based upon a simple logo intervention – by displacing the dot of the letter 'i' the logo is infused with energy and optimism. The red and black color-scheme creates a link with the previous identity.
 
 
 
Production: Jackie Agency / Sound design: Tin Ostreš / Animation: Dražen Zeljković
  
 
 
The identity is further extended by the bouncing dot's red 'trail', thus opening the space for various logo mutations, whether in order to communicate Optima's services, or a key value of a current campaign.
Production: Jackie Agency / Sound design: Tin Ostreš / Animation: Dražen Zeljković
A detailed graphic standards manual was created to ensure consistent applications of the visual identity.