While working as an intern at Stockholm ad agency Scholtz and Friends, together with copywriter Sophia Utterbäck, we created a concept for the Salvation Army with print ads, guerilla/viral marketing, DR and digital. The concept is centered around the the fact that people all around you are in need of help, the normal first reaction is usually to balk from helping them. This is the reality that the Salvation Army lives in and the work they do every day. With provocative headlines such as 'help your neighbor take a shower' we highlight the difference between your reality and that of the Salvation Army. 

The Thank You-letter has been used several time as a thanks to all the donors during the year that has past.