This Is My Jam: Jelly Donut Branding Identity
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Taking the animal used for a previous project, students were to create a food truck concept, logo, and branding applying the animal, the associations made with it and the attributes correlated with the concept. The final product required a designed food truck, an image based logo, a type based logo, a menu, supporting patterns and a determined color palette. Extras such as rewards cards, business cards, stickers, and a food chart for the food truck were also added to contribute to the overall branding. 
 
The food truck, This Is My Jam takes the initial animal, a jellyfish, and with that becomes a jelly doughnut truck. With a clever name, yet simplistic neutral toned palette with a pop of color, the food truck intends to appeal to a varied target audience. I mean who doesn’t like a good doughnut from a truck?