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    Development of new communication of Barcelona, focused on the creative talent of the city.
Barcelona wants to be considered one of the cities
that hosts and exports more creative talent in the world.
It has developed the branding of the proposal for the new communication of the city of Barcelona.
Barcelona Crea, Crea Barcelona, both above shows pride in the city for talent already recognized
and also encourages the people that moves for his ideas to have value. The main challenge
for the brand is to narrate two different concepts within it. Thus cut and mark position indicate to whom
the message is directed.
With a very sober chromatic and typographic proposal gives full importance to the work of the creator,
extolling the message above the form. All brand communication always uses the same basic elements
combined in different ways, give a unique character to the brand.
"El orden de los factores altera el producto"
* All the images belong to their authors.