The first project of the Fall 2015 semester will be to create two advocacy posters that fall into any of the three major categories, Peace, Social Justice or the Environment. Themes within these categories include, dissent, liberation, racism, sexism, human rights, civil rights, environmental and health concerns, AIDS, war, literacy, and tolerance. Our research resources mainly derive from The Graphic Imperative: International Posters for Peace, Social Justice, and the Environment, 1965-2005. The Graphic Imperative is composed of a select gallery that displays 121 sociopolitical posters over a forty year span of time. The exhibition emphasizes the issues of current times and projects social, political and aesthetic concerns of many cultures and divergent political realities.
Of the two advocacy posters being created for the first project, one design will use type and image, while the other will use type as image. Students are able to choose: 1) the actual advocacy group that could sponsor the message 2) the specific issue/message of the poster 3) the targeted audience that the poster seeks to address and 4) propose the remedy for action for the specific issue/problem.
Both posters are focused on the issue, the problem of the issue, the potential solution, and the call to action that will lead to the success of the solution through the posters’ organization, hierarchy of text, and a clear message that provokes empathy and attention.