Superhero Weekend on Universal Channel.
A stunt that came from a conversation about revealing logos in a superhero style, which was quickly developed into a style frame and pitched to the client. Based on that idea we made a promo, ID and bumper, creating a campaign out of what was originally briefed as a clip-based rundown-promo.
We shot the ID in a small studio on the Canon 7D at 50fps, then slowed down the footage further in After Effects. Our "Superhero" was the Production Coordinator's brother.
Concept: Paul Wright & Andy Olley | Style frame & Art Director: Andy Olley | Director: Paul Wright | DOP: Dan Merry | After Effects: Melanie Keyzor | Promo editor & copywriter: Paul Wright | Sound Design: Yosune Muguruza
A stunt that came from a conversation about revealing logos in a superhero style, which was quickly developed into a style frame and pitched to the client. Based on that idea we made a promo, ID and bumper, creating a campaign out of what was originally briefed as a clip-based rundown-promo.
We shot the ID in a small studio on the Canon 7D at 50fps, then slowed down the footage further in After Effects. Our "Superhero" was the Production Coordinator's brother.
Concept: Paul Wright & Andy Olley | Style frame & Art Director: Andy Olley | Director: Paul Wright | DOP: Dan Merry | After Effects: Melanie Keyzor | Promo editor & copywriter: Paul Wright | Sound Design: Yosune Muguruza
Superhero Weekend style frame
Superhero Weekend ID
Superhero Weekend promo
