Baci & Abbracci
Fashion Catalogue and Print. Photos by Alberto Zanetti. Agency: APART Collective.
Fashion Catalogue and Print. Photos by Alberto Zanetti. Agency: APART Collective.
Lorem Baci & Abbracci (a popular casual fashion brand in Italy) asked Apart a visual idea to strengthen the link between the product and its target. Since in italian "abbracci" means "hugs", why we created an encyclopedia of every known kind of hug to spread the values of the brand. Starting from this idea, we developed both a print campaign and a catalogue.
