The Working Capitol – Branding
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    A modern co-working office that is transformed from heritage historic shophouse in Chinatown; it is not the typical start-up incubator shared off… Read More
    A modern co-working office that is transformed from heritage historic shophouse in Chinatown; it is not the typical start-up incubator shared office sort of environment but more of a Shoreditch House. The Working Capitol is a community of knowledge workers who operate at the intersection of creativity, technology, and business. The brand concept is based on the Euclidean Principle and the visual language is inspired by Euclidean’s geometric construction. The idea that something beautiful can be created with a given set of basic axiomatic system, reflects The Working Capitol’s three pillars: (A)creating beautiful spaces; (B)combined with contemporary lifestyle; and (C)community. Just like the three dimensions in solid geometry. With these basic building blocks in place, the sphere of influence can multiply and grow. The Working Capitol will be a confluence of dynamic conversations and rapid prototyping of ideas. We thus coined the tagline: The Knowledge Worker, Inspired. The way finding system also expounded these ideals with a variety of 2-D with 3-D forms on one signage and various anamorphic and sculptural forms as well as quirky tag lines expressing directions and signs. Analogous to the various mathematical possibilities and results formulated based on the Euclidean Principle. Read Less
    Published:
A modern co-working office that is transformed from heritage historic shophouse in Chinatown; it is not the typical start-up incubator shared office sort of environment but more of a Shoreditch House. The Working Capitol is a community of knowledge workers who operate at the intersection of creativity, technology, and business. 
 
The brand concept is based on the Euclidean Principle and the visual language is inspired by Euclidean’s geometric construction. The idea that something beautiful can be created with a given set of basic axiomatic system, reflects The Working Capitol’s three pillars: (A)creating beautiful spaces; (B)combined with contemporary lifestyle; and (C)community. Just like the three dimensions in solid geometry. With these basic building blocks in place, the sphere of influence can multiply and grow. The Working Capitol will be a confluence of dynamic conversations and rapid prototyping of ideas. We thus coined the tagline: The Knowledge Worker, Inspired. 
 
The way finding system also expounded these ideals with a variety of 2-D with 3-D forms on one signage and various anamorphic and sculptural forms as well as quirky tag lines expressing directions and signs. Analogous to the various mathematical possibilities and results formulated based on the Euclidean Principle.
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