Bradford heart disease public awareness campaign
The shocking fact that heart disease was Bradfords biggest killer led to a crime scene / who dunnit? approach, with evidence pointing to the main factors of heart disease and strokes.
Along with billboards and a website, guetrilla marketing was used across the city with crime scene floor vinyl stickers and evidence markers, highlighting the main causes of heart disease.
This campaign has been hugely successful that it is now being taken up by a further 22 Clinical Commissioning Groups around the country.
The website has now changed to www.bradfordshealthyhearts.co.uk
