THE MISSION
马谛氏已上市10余年，逐渐从当初年轻形象转为衰老，年轻的网路世代对马谛氏也鲜少关注或互动。如何用一个网路促销活动，让马谛氏品牌在年轻人生活中占有角色，并建立更多的共鸣？
Matisse has been listed for more than 10 years, gradually from the original young image to aging, the young network generation on the Matisse's little attention or interaction.
How to use a digital promotion activities, to make the brand in the lives of young people occupy the role, and the establishment of more resonance?
THE INSIGHT
一般社会大众总认为威士忌是大人严肃认真有心事时喝的酒。但严肃认真，能打动网路上的年轻人吗？ Matisse 怎样突破盲点，在保留威士忌蛋蛋哀伤的本质下，运用既有的SP活动，创造一个全新的年轻态度？
The general public generally think that whiskey is a serious and serious drink of wine.
But seriously, can move the young people on the net? How does Matisse break through the blind spot and use the existing SP activity to create a brand new young attitude?
CREATIVE
不开心？不必靠杯喝闷酒。你也可以靠杯....具，一笑置之。
为了鼓励年轻人轻松面对生活中的不如意。 Mattisse创造了一个「赏极光，靠杯具」的行动，利用「杯具」这个网路用语背后的自嘲精神，邀请网友把生活中大大小小值得靠杯的事，真的做成各式各样盛酒的「杯具」，并且送到极圈，用美丽的极光洗涤它！
为了鼓励年轻人轻松面对生活中的不如意。 Mattisse创造了一个「赏极光，靠杯具」的行动，利用「杯具」这个网路用语背后的自嘲精神，邀请网友把生活中大大小小值得靠杯的事，真的做成各式各样盛酒的「杯具」，并且送到极圈，用美丽的极光洗涤它！
Unhappy? Don't drink alone! You can also make a COW CUP .... with a smile of the set.
In order to encourage young people to easily face the unhappy life.
In order to encourage young people to easily face the unhappy life.
Mattisse created a "COW GLASS CUP" action, the use of "COW GLASS CUP" with the network behind the spirit of self-deprecating, inviting users to share a shit things happened in real life, made them a "COW GLASS CUP", and sent it to the northest, with a beautiful Aurora to wash it!
