To mark the 40th anniversary of high street fashion label Reiss, I was given the task to produce that of a brand identity and mark for the company. This mark and identity would have to be timeless, iconic and also high end in terms of high street fashion. The mark was produced by using a combination of different grids; square, circle and triangle. Sticking religiously to these grids the follow identity was created. This would then be given to Reiss so they could use the mark how they felt fit. To help them do this a brand guidelines booklet was also created showing how to use the mark. This also included information on type, design, stocks, colour schemes and how the identity should be applied to products. A collection of these ideas can be seen below.