MINI Cooper / Inspired by MINI

Hello Inspirators

To change the perception of MINI in Central Europe we have created the Inspired by Mini concept. It positions the car as an element of pure inspiration, something that gets you going in the morning, a brand that puts great ideas in your head and gives you the strength to shoot for the stars. 10 local inspiring individuals were given MINI cars for a longer period of time with a short brief: let this product inspire you and then create something original. We are currently still working with Inspirators, presenting their ideas instead of just advertising.

concept development: milan šemelák