BLACK&BROWN - Not everything is black and white
BLACK&BROWN
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Not everything is black and white.
 
 
We had a task of combining quality, premium taste and high expectations of presumed luxury.
As marzipan snacks don't really have a position in the Serbian market, we wanted to go with an image
of reassuring. We created a new quality seal - like logo for the Black and Brown brand and applied it as
major visual unifier across the range, creating instant recognizability and shelf visibility, while at the same
time suggesting a reputation for high quality. For the premium gift range, we also scrapped the pricey
black tin boxes and replaced those with much less expensive square cardboard packs, with just
a few details embossed in gold print.
 

Client: BLACK&BROWNStudio: Coba&associatesCreative Director: Slobodan Jovanović
Design: Slobodan Jovanović | 
Photo: Ana Kostić
 
 
 
 
BLACK&BROWN - Not everything is black and white
67
910
4
Published:

BLACK&BROWN - Not everything is black and white

Visual identity for Black&Brown marzipan desserts
67
910
4
Published: