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    Logo and ID redesign for the company “Argument”. The main area of the company’s activity includes complete equipment procurement for industrial e… Read More
    Logo and ID redesign for the company “Argument”. The main area of the company’s activity includes complete equipment procurement for industrial enterprises in Western and Eastern Siberia, Far East and regions in the Far North. Read Less
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Argument id
Logo and ID redesign forthe company “Argument”. The main area of the company’s activity includescomplete equipment procurement for industrial enterprises in Western andEastern Siberia, Far East and regions in the Far North.

It was very important toretain the given logo design but make the logo modern and severe. The task wasto bring the new logo in line with the company’s current state.

Old logo
We tried to reveal andimprove the most problematic parts in the design of the logo.
Thefirst thing we improved was the lettering in the logo design.
The previous logo didn’thad any sign, it was only lettering. The task was also to bring in a sign into.An ordinary quote was taken to be the sign. We could see an ordinary quote in anew light.
The new sign and the logo.
The possibility of the logodifferentiation with respect to the region and business direction was alsoprovided.
A new slogan was developedfor the company.
The new corporate look alsosuggested active using of pictograms. The style of pictograms was developedright after the new logo design was approved.
Items of business stationery.