Zihao Lu's profile

Aikido Kei-Un Dojo

合气道擎云道场是成都一家合气道武术交流团体。合气道是一种衍生自日本「大东流合气柔术」的近代武术,主要特点是以柔克刚,借劲使力,不主动攻击。合气道擎云道场隶属于新加坡「心柔会」道场,「心柔会」为日本本部合气会成员。

Aikido Kei-Un Dojo is a martial art group located in Chengdu, China. Aikido (合気道) is a modern martial art that derives mainly from Daitō-ryū Aiki-jūjutsu (大東流合気柔術). It is known for conquering the unyielding with the yielding, unarmed counter move and avoiding the active attack. Aikido Kei-Un Dojo belongs to Aikido Shinju-Kai in Singapore, which is officially recognized by the Aikido World Headquarters in Japan.
标志主体的汉字选自中国古代书法家的真迹,饰以包含字母 K 和 U 的印章,也即擎云之缩写,使得这一标志蕴含着功夫哲学。道场 Logo 最主要用于道服刺绣,Logo 的细节表现实际效果与印刷产品有很大差异,设计中特别注意了这一点。

The two Chinese characters in this brand logo are selected and processed from scripts of ancient calligraphers. Decorated with a red seal that represents K and U, short for Kei-Un, the brand conveys the profound implication of Kung-Fu philosophy. The logo of the dojo is mostly used for the embroidery of clothes. The actual performance of logo details is quite different from that of the printed products. I paid special attention to this during the design process.

合气道擎云道场 Logo 设计收录于《亚洲字体设计》(ISBN 9789881426192),并入选 2019 年乌克兰 COW 国际设计节。

Aikido Kei-Un Dojo includes in Asian Typography (ISBN 9789881426192) and is selected for the COW International Design Festival 2019 held in Ukraine.


Graphic Design: Zihao Lu
Photo Source: Jochem Herremans, Tim Griffiths
Client: Aikido Kei-Un Dojo

Date: October 2015
Aikido Kei-Un Dojo
Published:

Owner

Aikido Kei-Un Dojo

Aikido Kei-Un Dojo is a martial art group located in Chengdu, China. Aikido(合気道) is a modern martial art that derives mainly from Daitō-ryū Aiki- Read More

Published: