The redesign was a success when it went live and it didn’t stop there. Since we had implemented a culture of Continuous Improvement, the team continued to make the product better with each iteration.
TrafficJunky won the 2015 GFY Best Advertising Network Award and we started receiving some pretty good feedback from users on emails and forums without even asking:
“…I’m just LOVING your new user’s interface - campaigns can be set up in 1/100th
of the time compared to the old interface. Thanks so much for making things easier!”
"The new interface is really great guys!! I'm able to launch in a single campaign what used
to take me 10-20. Very, very cool. I love how easy it is to manage all my bids. Great stuff.”
"I just spent some time to refine our ads on TJ and I wanted to say WOW! I love the new
updates. It was so nice to see ad thumbnails next to their stats and I got all my work done
in 1/4 the time. This put a big smile on my face, thank you for making this happen!”
When I left the company we had a small UX team with 4 designers and 5 developers and I was proud to see that the company went from Stage 2 to Stage 4 on the Corporate UX Maturity scale from Nielsen Norman Group since I joined.