Redesign of Logo and Packaging
Choose a Portuguese product that needs a change of look, a redesign, in terms of packaging.
I decided on a product that is very dear to me, the pastry "Areias Brancas", since it reminds me of my summer holidays at my grandmother's place in Lourinhã, Portugal.
They are delicious, but I don't think the packaging does them justice.
Chosen product: "Areias Brancas", a portuguese traditional pastry from Lourinhã
(the current look)
new logo
new packaging
the two sides of the package outside sleeve, which changes according to the product
the company has 4 main products
the company' product box is always the same; only the outside sleeve graphics change
the new box of Areias Brancas takes the same amount of pastries, but they are organized differently